Three-day 'Made in Pakistan' expo begins in Jeddah
Business
The exhibition is designed to connect Pakistani businesses with Saudi and International buyers
ISLAMABAD (Web Desk) The Trade Development Authority of Pakistan (TDAP) and the Ministry of Commerce held a three-day Made in Pakistan Exhibition & Business Forum on Wednesday, at the Jeddah Center for Exhibitions & Events, unveiling a diverse range of Pakistani products to tap into the lucrative Saudi market.
Saudi Arabia presents a key export opportunity for Pakistani businesses, given its strong consumer demand, large expatriate workforce and ambitious Vision 2030 economic reforms that emphasize diversification and foreign investments.
Pakistan has sought to strengthen business-to-business (B2B) ties with the Kingdom, with both sides announcing during Prime Minister Shehbaz Sharif’s visit to Saudi Arabia last October that they had signed 34 memorandums of understanding and agreements worth $2.8 billion to enhance private sector collaboration and commercial partnerships.
“The exhibition is designed to connect Pakistani businesses with Saudi and International buyers and investors, promoting the country’s products at an important destination of Saudi market,” TDAP said in a statement earlier this week, referring to the fair running from February 5 to 7.
It said the event will offer a unique networking platform, fostering direct business collaborations across key sectors, including food, textiles, engineering and services. It will also feature products ranging from sports goods, pharmaceuticals and processed foods to construction materials and architectural design, highlighting the breadth of Pakistani exports.
“The three-day event will feature an exhibition, B2B meetings, seminars with 135+ exhibitors representing Pakistan’s diverse industries,” the statement added.
TDAP said Pakistani firms aim to capture a greater share of Saudi imports, with significant business deals expected during the expo.
Organizers have positioned the event as a cornerstone for fostering deeper trade ties, further strengthening Pakistan’s footprint in the Gulf region.
