Fox projects the Super Bowl averaged a record 126 million U.S. viewers
Sports
According to Fox, the audience peaked at 135.7 million in the second quarter
NEW ORLEANS (AP) – Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.
The game was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi as well as the NFL’s digital platforms.
Fox’s projections on Monday included Nielsen’s early numbers and streaming data from Tubi and the NFL. Updated and more complete numbers were expected on Tuesday.
It would be the second straight year the Super Bowl has reached a record audience. The Chiefs’ 25-22 overtime victory over San Francisco last year averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms.
According to Fox, the audience peaked at 135.7 million in the second quarter.
The early data projects 14.5 million watched on streaming platforms, including 13.6 million on Tubi, where the game was available for free.
Some of the increase can be attributed to a change in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska.
