Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever
Entertainment
Lilibet is seen frolicking on a well-manicured lawn with her mother
MONTECITO, Calif. (AP) — Au revoir, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram.
Meghan teased American Riviera Orchard last year with jars of preserves. The new company has a fresh website she unveiled Monday with a rare photo of 3-year-old Lilibet, her youngest child with Prince Harry.
Lilibet is seen frolicking on a well-manicured lawn with her mother.
In a video posted to her new Instagram account, @Meghan, she said the name American Riviera, a moniker for her home turf near Santa Barbara, California, felt limiting in its support of locally grown and made products. She said she wants to include a wider range of goods under her new umbrella.
The news comes two weeks before the debut of “With Love, Meghan,” her lifestyles show on Netflix. Meghan said Netflix has come on board as a business partner as well. She called that development “huge.”
